CPG & FMCG
Rethink your business strategies to stay at the forefront of your customer’s preferences
The consumer industry is transitioning fast. The consumer has more power than ever as it controls the industry. From delivering merely the products, the industry has shifted its priorities and focus towards creating exceptional user experiences. Data, Decision and Precision are becoming critical in expediting the overall customer journey and satisfaction.
Is customer satisfaction at the core of your business strategy?
Unify your business processes and make demand-driven decisions with My Mind’s analytics, planning and optimisation capabilities. Tap into all cost-saving opportunities as you move to the next stage of maturity with integrated planning and demand sensing while meeting customers demands and staying on top of your customer’s shopping list.
VERDIS helps you to pivot an agile Supply Chain model
Fast Moving Consumer Goods (FMCG)
The increasing consumer demands and expectations are reshaping the FMCG market. Consumers today are relentless and have more power than ever before. They readily need the right product in the right quantity at the right time and place. Any shortfalls in meeting the consumer demands and service expectations mean a lost opportunity as well as a negative brand experience for the consumer. This is forcing businesses to rethink their existing Supply Chain operations and prioritise consumer satisfaction above all.
Diagnosing the cross-functional issues
On-Time, In-Full (OTIF) delivery delays due to siloed planning across processes
Limited product shelf life of the products in a fast-moving environment (perishability)
Demand fluctuations and uncertainties due to seasonality, SKU preferences
Lack of end-to-end visibility into key driving supply chain constraints causing inaccurate forecasting and nonoptimal planning
Cosmetic Beauty & Wellness (CB&W)
The volatile consumer purchasing habits and the constant shift towards sustainability and health consciousness are forcing the Cosmetic, Beauty & Wellness market to look beyond the status quo of Supply chain practices. In order to deliver better, more personalised experiences to the end-user, businesses must continue to evolve in ‘how they address critical Supply chain challenges’.
Diagnosing the cross-functional issues
On-Time, In-Full (OTIF) delivery delays due to siloed planning across processes
Limited product shelf life of the products in a fast-moving environment (perishability)
Demand fluctuations and uncertainties due to seasonality, wide range of SKUs to choose from
Rapidly changing consumer behaviour (social sentiment) towards brands due to celebrity endorsements
Lack of end-to-end visibility on various governing supply chain constraints causing inaccurate forecasting and nonoptimal planning
Maintaining the quality and sustainability of the products at every stage of the supply chain cycle
Resources
Insight Sheets
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